- ☼ For the launch of the new signature product for Pañpuri the Extract Perfume Oil was set to become a major category for the brand's expanding landscape. The project was not only a branding exercise but also and educational campaign for this new product category.
Inspired by the The Temple of Dawn in Bangkok the design of the packaging takes inspiration from cascades steps of the pagoda. In relationship with the sun and light, the image evolves around movements of lights and the soft and poetic gestures.
↳ The project involves 3 layers of communication: Image Direction and Planning, Production and Development of campaigns that is declined into outdoor media, web design. Completing a 360° introduction of the project. - Creative Direction
PleaseProceed - Brand Creative
Nattawut Puriwath - Video
Au Tammarat - Gaffer
Yanai Sonklang and Gearhead Crew - Photography
Nakhom Raaviphanun - Project Coordination
Trin Chanchaiprasong
- ↳The campaign also includes a mini-site showcasing the universe of this product category complete with direct to shop integration. It covers both the world building and design narratives that were developed within the brand and communication and education on usage and functions for customers
- → The site features works and illustrations from Terawat Teankaprasith that were specially developed for Pañpuri
- Web design
PleaseProceed - Development
Flo Fromager and Simon Chambon-Andreani
